Advertising Concept

Thames & Hudson

The Advertising Concept Book: Think Now, Design Later

Thames & Hudson

The Advertising Concept Book: Think Now, Design Later: a Complete Guide to Creative Ideas, Strategies and Campaigns

Widener Classics

Reality in Advertising                          

Brand: Prentice Hall

Advertising: Concept and Copy                    

WW Norton & Co

Advertising: Concept and Copy                    

CONCEPT BUILDING APPROACH TO ADVERTISING AND PERSONAL SELLING, 3RD EDITION

dairekutosyuppann

The Advertising Concept Book (Japanese Edition)  

What’s in a Name? Advertising and Concept of Brands, 2nd ed.

UNDERSTANDING THE CONCEPT OF ADVERTISING (English Edition)

[(Deceptive Advertising: Behavioural Study of a Legal Concept )] [Author: Jef I. Richards] [May-1990]