B2b Brand Management

Springer International Publishing AG

B2B Brand Management: Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence

Springer

B2B Brand Management                            

Sage Publications

Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation

[(B2B Brand Management )] [Author: Philip Kotler] [Nov-2010]

Sage Publishing

Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation

Independently published

B2B Brands: The playbook for how to build a B2B brand your customers will love

Kogan Page

Transforming the B2B Buyer Journey: Maximize brand value, improve conversion rates and build loyalty (English Edition)

Practical Inspiration Publishing

Humanizing B2B: The new truth in marketing that will transform your brand and your sales

Palgrave Macmillan

Brand Breakout: How Emerging Market Brands Will Go Global

Kogan Page

B2B Marketing Fundamentals: Drive Impact Across Brand, Reputation, Relationships and Revenue