B2b Brand Management

Springer

B2B Brand Management                            

Springer International Publishing AG

B2B Brand Management: Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence

Sage Publications

Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation

[(B2B Brand Management )] [Author: Philip Kotler] [Nov-2010]

Sage Publications

Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation

Independently published

B2B Brands: The playbook for how to build a B2B brand your customers will love

Oxford University Press

How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

Practical Inspiration Publishing

Humanizing B2B: The new truth in marketing that will transform your brand and your sales

LAP Lambert Academic Publishing

B2B Brand Portfolio Strategy                    

Wiley

Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers