Brand Management

Pearson

Strategic brand management. Building, measuring, and managing brand equity (Business and Economics)

New Riders

Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)

PEARSON INDIA

STRATEGIC BRAND MANAGEMENT, 5TH EDITION          

Kogan Page

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

Financial Times Prentice Hall

Strategic Brand Management: Global Edition      

Kogan Page

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

Wiley

Luxury Brand Management in Digital and Sustainable Times

Routledge

Brand Management: Mastering Research, Theory and Practice (English Edition)

The Science of Brand Associations: Win Minds, Win Markets (English Edition)

Independently published

Brand Management: Strategies and Techniques