Strategic Brand Management

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Strategic Brand Management

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Strategic brand management. Building, measuring, and managing brand equity (Business and Economics)

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STRATEGIC BRAND MANAGEMENT, 5TH EDITION

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4/e

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STRATEGIC BRAND MANAGEMENT 4E P

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Strategic Brand Management: A European Perspective

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Strategic Brand Management: Global Edition

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FT Publishing International

Strategic Brand Management: A European Perspective (English Edition)

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OUP Oxford

Strategic Brand Management

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The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) (English Edition)

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